November 15, 2019
Is Your PPC Advertising Agency Doing Their Job?
What clients expect or think they're getting, versus what they actually get from their SEO…
September 7, 2019
To Bid or Not to Bid on Brand Keywords in Google Ads
Brand keywords are an important part of overall paid search strategy. However, many advertisers are…
August 8, 2019
Be a Keyword Groupie
Relevancy. It’s all you hear Google talk about. And it’s everything when it comes to…
October 25, 2018
You Canʻt Improve What You Do Not Measure
Do you know your CVR (conversion rate)? Whether the goal of your website is to…
March 27, 2018
Do You Trust Google to Write Your Ads?
If you have not yet heard about or received an AdWords email alert about "Ad…
March 14, 2017
Is VR Commerce in Your Future?
VR (virtual reality) is not just for gaming anymore. From booking travel to buying a…
February 27, 2017
Evaluate AdWords Keyword Conversion at Ad Level
One of my favorite reports has always been the Ad report that details which keywords…
August 7, 2016
Landing Page Optimization
So often overlooked and underestimated, landing pages are a crucial aspect of your overall campaign…