December 7, 2018
To Bid or Not to Bid
Brand keywords are an important part of overall paid search strategy. However, many advertisers are…
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October 25, 2018
You Canʻt Improve What You Do Not Measure
Do you know your CVR (conversion rate)? Whether the goal of your website is to…
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March 27, 2018
Do You Trust Google to Write Your Ads?
If you have not yet heard about or received an AdWords email alert about "Ad…
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March 14, 2017
Is VR Commerce in Your Future?
VR (virtual reality) is not just for gaming anymore. From booking travel to buying a…
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February 27, 2017
Evaluate AdWords Keyword Conversion at Ad Level
One of my favorite reports has always been the Ad report that details which keywords…
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December 8, 2016
Be A Keyword Groupie
Relevancy. It’s all you hear Google talk about. And, it’s everything when it comes to…
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November 7, 2016
On mobile alone, conversion rates jump 30% on Black Friday and 50% on Cyber Monday…
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November 6, 2016
Google controls 95% of the mobile-search market, compared with 78% on personal computers
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August 7, 2016
Landing Page Optimization
So often overlooked and underestimated, landing pages are a crucial aspect of your overall campaign…
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May 7, 2016
Know Your AdWord Limits
While most Google AdWords advertisers will never reach their account limits, it’s always helpful to…
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