December 7, 2018

To Bid or Not to Bid

Brand keywords are an important part of overall paid search strategy. However, many advertisers are…
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October 25, 2018

You Canʻt Improve What You Do Not Measure

Do you know your CVR (conversion rate)? Whether the goal of your website is to…
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March 27, 2018

Do You Trust Google to Write Your Ads?

If you have not yet heard about or received an AdWords email alert about "Ad…
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March 14, 2017

Is VR Commerce in Your Future?

VR (virtual reality) is not just for gaming anymore. From booking travel to buying a…
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February 27, 2017

Evaluate AdWords Keyword Conversion at Ad Level

One of my favorite reports has always been the Ad report that details which keywords…
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December 8, 2016

Be A Keyword Groupie

Relevancy. It’s all you hear Google talk about. And, it’s everything when it comes to…
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Landing Pages
August 7, 2016

Landing Page Optimization

So often overlooked and underestimated, landing pages are a crucial aspect of your overall campaign…
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Adword Limits
May 7, 2016

Know Your AdWord Limits

While most Google AdWords advertisers will never reach their account limits, it’s always helpful to…
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