As per their official blog post, YSM has announced two important new tools for Sponsored Search advertisers:
1) Network Distribution: This new feature enables you to set up campaigns or ad groups targeting Yahoo! Search, Yahoo! Partners, or both. While your campaign objectives will determine the best use of network distribution, we recommend that advertisers target the Entire Network to maximize traffic volume, while retaining the ability to bid up or down on Yahoo! Partners. For more control and optimization capability, you may wish to duplicate key campaigns, with one targeting Yahoo! Search and the other targeting Yahoo! Partners.”
2) Import Campaigns: This new tool is designed to help you easily and efficiently convert your campaign data from Google AdWords into Yahoo! Search Marketing formats. Simply download your third-party file, then import it from your computer into the Sponsored Search interface. Once the import is complete, you’ll be able to view any errors and pause the campaigns for review. Learn more about converting and importing your third-party campaign data.
They will also have a webinar reviewing these features Thursday, February 4 at 11:00 a.m. Pacific Time.
I’ll be going in today to review them myself!