As I live and breathe – Yahoo’s Search Marketing Desktop tool is finally here!
Got the following email today and downloading as I post this!
Dear Advertiser,
Great news: We’ve created an offline tool that enables advertisers with multiple campaigns to easily create and manage their Yahoo! Search Marketing accounts. The Yahoo! Search Marketing Desktop
tool offers simpler and quicker campaign management than bulk sheets or the Sponsored Search interface.
Yahoo! Search Marketing Desktop can make many account management tasks easier for you, including:
• Bulk editing: Easily make mass changes to settings such as status, match types and budgets, all within an intuitive interface.
– Increase or decrease multiple keyword bids.
– Save time by exporting your view of keywords, ads, ad groups and campaigns into Excel.
– Revert selected changes for greater peace-of-mind.
• Campaign transfer: Import your third-party campaign data in one easy step.
• Keyword research: Find relevant terms that may help increase your ROI.
• Find/replace and search functionality: Find and replace text in ads, keywords, ad groups and campaigns, or use filters to search for specific account information.
• Account performance statistics: Retrieve status and statistics for your account’s impressions, clicks, CTR, cost, ad quality scores, along with other information.
With this helpful tool, your account management just got a whole lot easier. Get started today by downloading the Yahoo! Search Marketing Desktop
Sincerely,
Your Partners at Yahoo! Search Marketing