My my, how corporate crisis management has changed in the the last 10 years. The Prius recall is a great example of how quickly you really need to react in today’s Google, Twitter and Facebook world.
I queried “toyota recall” and “toyota prius recall” at Google.com to see how Toyota is handling their public-relations disaster via search. Toyota.com has “Toyota Recall News” ad in first position to address what is being called the worst handled auto recall in history.
I didn’t see ad when I Googled “toyota sucks”, “toyota gas pedal”, “toyota investigation” etc, — which I think they should definitely be optimizing for as well.
