What is Pay Per Click?

Pay Per Click (PPC) marketing delivers an instant source of highly targeted traffic to your website via search engines, such as Google, Yahoo and Bing. Advertisers bidding on various keywords compete to display their ads in the search engine results in an auction-based environment. You only pay when someone clicks on an ad linking to your site, hence the term “Pay Per Click.”

How it Works:

1. You bid on keywords relevant to your products and/or services, and then create accompanying text-based ads that contain a link to your site.

2. When users search those keywords and phrases, the search engine delivers your ads, typically displaying them at the top or else right side of the search engine results page in an area marked “sponsored ads/listings.”

3. You only pay when a user clicks on the text ad linking to your website. In this way, you are only paying for pre-qualified, highly targeted potential customers.

4. Highly targeted visitors to your website turn into customers, which in turn leads to highly potent return on investment (ROI) – and that’s the word from the bird.

PPC Buyers has perfected the formula for paid search marketing success. We will manage every aspect of your PPC campaign from start to finish with precision, so that you can spend your time enjoying life’s libations. However, if you choose, we will provide you with the ammunition you need to be the Big Kahuna and effectively manage your campaign on your own.

Through effective management, PPC Buyers can maximize your PPC campaigns to boost your online presence, drive highly qualified traffic to your website and increase sales to deliver a solid return on investment.

PPC Buyers provides set-up, management and/or consulting services for Google AdWords and Bing Ads accounts. Without the right knowledge or expertise, set-up and management of PPC campaigns can be confusing, time consuming, and worse, can result in ineffective investment of your precious marketing moola. But don’t get your swizzles in a bind, because PPC Buyers is here to assist you in getting a cool slice of that online action.