Pay Per Click (PPC) marketing delivers an instant source of highly targeted traffic to your website via search engines, such as Google and Bing. Each search engine offers variety of ad formats, including: text ads, shopping (product listing) ads, image banner ads, remarketing ads, video ads, etc. How it works:

Bid On Keywords

Bid on words relevant to your products and/or services and create
accompanying text-based ads that contain a link to the most relevant
page on your site.

Reach Potential Customers

When potential customers search those keywords the search engine
delivers your ads, typically displaying them at the top or bottom of
the search engine results page in an area marked “sponsored.”

Pay For Clicks

You only pay when a someone clicks on the your ad, hence the term “pay
per click.” In this way, you are paying for visits from pre-qualified,
highly targeted potential customers.

Generate Revenue

Highly targeted visitors to your website turn into customers, which in
turn leads to highly potent return on investment (ROI).