Well, at least it reminds ME of Minority Report. Remember the animated outdoor digital billboard advertising in the movie? Aquafina and Nokia stand out most to me. And then of course there was the scene where Tom Cruise is attempting to escape his own false “pre-crime” and an American Express ad targets him saying – “It looks like you need an escape, and Blue can take you there.”
Anyhow, a new Google patent will let advertisers bid on the rights to display ads on a specific location in Google Maps/Street View.
According to ReadWriteWeb:
“In this patent, Google describes how it plans to identify buildings, posters, signs and billboards in these images and give advertisers the ability to replace these images with more up-to-date ads. In addition, Google also seems to plan an advertising auction for unclaimed properties.
In Google’s example, the software could identify the marquee and individual window posters on a theater property and replace them with new information. Through this, a theater could promote a new play in Street View, even if the actual Street View image is completely out of date.”