Great press release courtesy of comScore yesterday about americans’ search behavior in relation to our current economic conditions. The release shows dramatic increases in search queries for unemployment, foreclosure and bankruptcy in addition to savings related queries such as coupons and discount.
“Online behavior has come to reflect the interests or concerns of Americans, and we are certainly seeing this manifest itself with respect to the economic downturn,” said comScore chairman Gian Fulgoni. “Search volume using terms relating to the economy has ballooned over the past year as Americans have become increasingly concerned over their economic wellbeing.”